Bushnell, RCBS, Weaver, Primos, Butler Creek, Hoppes and Champion Target are proud to offer active military, veterans, retirees, National Guardsmen and Reservists of our Armed Forces a discount every day, year-round on most of our industry-leading products. To receive your discount, please follow the directions below:


Create an account here. If you don’t have an website account, you will be denied. If you already have an account, proceed to the next step.


Fill out the form below and submit proof of military enlistment.


If you are current military, please use your .mil Email for access within one hour of application. For all other Emails, please allow up to 7 days for application review & acceptance. Most accounts are approved within 2 days.


No acceptance Email will be sent. You must log in to your account and check for special strike-through pricing and service messaging. We suggest doing this daily until you see that messaging and pricing. If you do not see this after 7 days, please reapply.  

Rules and Guidelines

You cannot combine the VIP Program with promotions and already discounted products. This VIP pricing is valid for one calendar year with a $2,500.00 MSRP cap and is subject to change without notice. Members of the program may not purchase Bushnell, RCBS, Primos, Butler Creek, Hoppes, Champion Target or Weaver products for the purpose of resale. Product discounts vary by affiliation, if affiliated with more than one organization, please submit required documentation for the program. For questions on warranty, returns, and customer service please utilize the Support tab link on the associated brand. All VIP orders must be submitted online. Abuse of this program will result in the loss of VIP program membership. By signing up for this program you are opting in to receive periodic marketing emails from Bushnell, RCBS, Primos, Butler Creek, Hoppes, Champion Target and/or Weaver. You may be asked to rate, review and provide feedback on Bushnell product through R&D surveys.